When we talk about dental SEO and search engine optimization, there are two placements that matter in Google. One of those placements (or listing) is in the map pack results at the top. The other is the organic results listed below the map pack. Every dentist has the opportunity to have their listing displayed in both the maps listings and the organic listings below. This is where search engine optimization and local marketing becomes critical to finding online success. Ericsson Dental Marketing works with each practice on an individual basis to determine what is needed to get their business at the top of the map pack AND organic listings.